Expert knowledge for digital decisions
How long does a CRM implementation take?
Short answer
What really determines the duration
Data quality. A well-maintained database can be migrated in days. Fifteen years of Excel lists grown with duplicates and inconsistent spellings can take weeks – and this work cannot be delegated to anyone else because only you know which dataset is correct.
Decision-making processes. If every inquiry waits a week for a response, the project duration doubles, regardless of the technology used.
Scope of interfaces. Each connection to a third-party system brings its own alignment, test data and error scenarios.
A sensible scope
Not everything at once. Proven approach:
- Contacts, companies and tasks – the core used daily
- Sales process with status and reporting
- Interfaces to accounting and email
- Automations once the workflow is stable in daily operations
After step one, the team is already working in the system. This is more valuable than having a complete system after nine months.
What saves time
A fixed contact person with decision-making authority, test users identified early from daily operations, and willingness to leave old data behind rather than taking everything along.
Key facts
- Biggest time sink
- Cleaning up old data
- Second biggest
- Slow decision-making processes
Sources
All external claims are backed by traceable sources.-
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Ouhud CRM Ouhud GmbH