Expert knowledge for digital decisions
How long does a CRM implementation take?
Short answer
What Really Determines the Duration
Data Quality. A well-maintained dataset can be migrated in days. Fifteen years of accumulated Excel spreadsheets with duplicates and inconsistent spellings can take weeks – and this work cannot be done by anyone else because only you know which dataset is correct.
Decision-Making Processes. If every inquiry waits a week for a response, the project duration doubles, regardless of the technology.
Scope of Interfaces. Each connection to an external system brings its own coordination, test data, and error cases.
A Sensible Approach
Not everything at once. The following approach has proven effective:
- Contacts, companies, and tasks – the core that is worked with daily
- Sales process with status and evaluation
- Interfaces to accounting and email
- Automations as soon as the process is stable in daily operations
After the first step, the team is already working in the system. This is more valuable than having a complete system after nine months.
What Saves Time
A dedicated contact person with decision-making authority, early identification of test users from daily operations, and the willingness to leave out old data instead of trying to include everything.
Key facts
- Biggest Time Consumer
- Cleaning up legacy data
- Second Biggest
- Slow decision-making processes