Question Clearly sourced

Expert knowledge for digital decisions

Why Are Some References Not Public?

Short answer

Because many clients do not want to be named – sometimes contractually agreed, sometimes for competitive reasons. A service provider who publicly displays every project may handle confidentiality just as loosely as they would with yours. Instead, ask for a conversation with a reference.

Why Caution Is Normal

  • Confidentiality Agreements prohibit naming
  • Competitive Reasons: A company does not want to disclose which internal systems it uses
  • Internal Rules: Some conglomerates do not allow naming

What This Means for You

A short reference list says little about a service provider's experience. A very long one, on the other hand, may indicate that confidentiality is not highly valued there.

What Is More Informative

A conversation with a reference customer. Ask for it. A service provider with satisfied customers can arrange this, even if the name is not allowed to be public.

And ask this customer what did not go well. Every real project has such points. Those who cannot name them were not involved.

Anonymized case descriptions. Initial situation, solution, result – without names. They show the working method without violating confidentiality.

What We Show

On the reference page, you will find selected projects with initial situation, implemented solution, and measurable results. Additional case descriptions and – upon agreement with the respective customers – a conversation are available upon request.

In Reverse

If you work with us, you decide whether and how the project may be mentioned. Nothing will be published without your consent.

Key facts

More Informative Than a List
A conversation with a reference customer
Best Question to Ask the Reference
What Went Wrong?

Sources

All external claims are backed by traceable sources.
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